Starting from setting the behaviour of serving customers through top management, communicating the brand culture to employees, and up to motivating them to apply this service culture during their regular duties and work activities; you can create a unique brand positioning that is hard to be followed.
Then, how can you ensure that your service culture is working well inside the organization and does impact the customer satisfaction the way you want?
Simply, it is done by measuring and tracking the critical to satisfaction metrics that fit your brand objectives.
A good satisfaction index most probably means a good reputation and then high sales volume. Your success in delivering a differentiated service culture strongly impacts your brand image and customer satisfaction.